The concept of “nepo babies” stormed into our lives. From the end of 2022, these keywords were the subject of countless articles, opinion columns, viral videos and so on. The concept that flourished, of course, on TikTok was the source of many discussions and debates. A host of opinions on the subject that make us wonder, why did we develop such an obsession in the first place? What does this mean about us as a society? These are big questions and they have varied answers.
This week, Hailey Bieber fueled the fire. The former Hailey Baldwin, known as the wife of Justin Bieber and the daughter of actor Steven Baldwin. The model was spotted this week by the pre-ordered paparazzi, wearing a t-shirt with the words “Nepo Baby” on it. The obvious goal, making headlines. The wide coverage undoubtedly indicates that she achieved her goal.